Business coach + Human Design translator for female founders and women entrepreneurs

I’m obsessed with helping women like you ditch the ‘should’s and make more money

Why? I was in a toxic relationship from the ages of 16-22. I didn’t have the words for it then but now it would be called coercive control. Gradually my autonomy, freedom and financial independence were taken away from me. I know how important these three things are to making changes to your life and the world around you, because when you don’t have them, life is so much harder.

I believe business is THE BEST way for women to gain the autonomy, freedom and financial independence to make real, lasting change.

I truly believe we need more money and power in the hands of more women and marginalized groups to make the changes in the world we want to see and business is one of the best ways to do this. Let’s smash the patriarchy, one female founder at a time.

Human Design is a self discovery tool that gives you the permission and insight to forget the conditioning, forget the ways we’ve been taught we should make money and show up, and do it YOUR way instead. 

Coaching is at the core of everything I do to support women entrepreneurs to glow up their businesses, make more money and create the lives they dream of. I love combining Human Design and coaching in all my offerings because individually they both deal with your uniqueness, and how to approach things your way. Together? An actual super powered duo of a toolkit to make your business work for you. Add bespoke business strategy in and you’ve got an epically supercharged trio! 

Why does my Human Design make me the perfect coach for you? Read this blog post.

I’ve been building my business since 2020 and the two biggest lessons I’ve learned are: 

1- Building a business is not a solo sport. You NEED support and external expertise to help you design your version of success. Sure, you can struggle on your own but it is a whole lot easier, fun and down right powerful with someone else on your team. Whenever I work with a coach or mentor, I make progress ridiculously fast, and I want the same for you.  

2 - Cookie-cutter just won’t cut it! So many business coaches offer blueprints and trainings of their step-by-steps and while some of that is undeniably useful, it wasn’t until I started to do things MY way, aligned to my Human Design, taking my life and vision of success for myself and my business that my business started to blow up. That’s why I offer bespoke, tailored solutions based around YOU and your je ne sais quoi. Because I know how distracting and draining (energetically and financially!) someone else's version of success can be. 

It took having a baby to design my version of success in my business. I HAD to create a structure that worked for my limited time, a business model that meant I could balance both work and mothering, and a vision of success which brought me and my unique energy, gifts, outlook and goals into the mix.

I may be into HD but I am allergic to spiritual girl boss vibes. There are no manifestation hacks, quantum leaps, downloads (except, actually downloads!) vibing higher, or frequency chat around here. 

I AM here for realistic, practical solutions to real challenges. A little bit woo but make it practical, applied and actionable.

Are you in? 

WAYS TO WORK WITH ME

Thrive by Design

Over 3 or 6 transformative months, we dive deep into who you are and how you work best, tweaking and refining your business practices to ensure they're not just profitable, but profoundly fulfilling.

Design YOUR Success

A 3 month hybrid programme combining Human Design, business strategy and coaching to bring YOUR version of business success into reality.

Decode YOUR Design

Decode your Human Design chart, uncover what it actually means for you and how to use it to supercharge your business.

  • Emily’s Human Design process is fascinating. It was so interesting to find out that my business is actually something I have been intrinsically designed to do. Her pragmatic approach meant I know exactly what steps to take next in my business.

    Steph

  • For the first time, I've got a proper handle on what my Human Design actually means.

    Sadie

  • Emily, you have such an encouraging, empowering, cozy aura. I felt seen and accepted without judgement and I almost immediately felt comfortable opening up to you and sharing things that I normally hold so much shame around

    Erin

  • I knew I wanted to take action and having the support and accountability from you gave me the (gentle) push I needed to go for it! It really helped to have the extra support in between sessions too - having that sounding board or 'check in' when I was having a bit of a wobble really helped me to stay on track and not retreat back into my comfort zone.

    Julia

  • Emily helps to put things into context, and untangle the ways of thinking you cling onto that hold you back. She challenges your inner self-saboteur! I now feel that I'm much more in touch with my true purpose and the practical steps I need to work towards it

    Nat

  • Emily guided me to put plans in place to get my first ever wholesale order for my business and create a new direction which will be more sustainable. With a clearer understanding of how I manage my time best, everything became less pressured but more productive enabling me to make better business decisions.

    Georgina

GET RESULTS LIKE THESE

Women making money, living lives they love will make a massive difference to the world. Human Design enabled me to design my version of success and I can’t wait to help you create yours.

Emily Armitage
COACH, STRATEGIST + HUMAN DESIGN TRANSLATOR

Lovely pale pink watercolour swirly goodness

Frequently asked questions

How can I book you?

Head to my services page and click to book a discovery call for Design YOUR Success or to directly buy Decode YOUR Design or Refine and Align.

Do you only work with women?

Yes, I only work with women and people who identify as women. If that’s you, welcome! You are in the right place.

Who designed your website?

Lucky Night Studio designed this template for colourful, modern service providers. You can check out their other templates at www.luckynightstudio.co.uk

Where else can I find you?

I hang out on Instagram so you can find me there. Otherwise, join The Collective: my email community (it’s fab, I really think you should!)